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Butterfly Coach Project

Transforming a symbol of hope into a coaching brand.

Brand Strategy
Logo design
Website
Brand Guidelines

Challenge

Launch an unknown brand from scratch for a teacher-turned-mom-turned-certified coach in the crowded life coach market.

Solution

Collaborate with Lori to define her brand’s mission, vision, and values. Develop a unique visual identity, including a distinctive logo with a sunrise-sunset-hued color palette and social strategy that positions Lori as her clients’ guiding light.

Results

Lori’s brand now stands out with a distinct identity and engaged audience, with nearly 17,000 engaged followers and millions of views on Instagram. Initially shy on camera, Lori—and her vibrant social presence—now inspire her wide audience to take action in their own lives. Plus, her entire visual communication system allows her to communicate with confidence whether she’s speaking to schools, teens, or adults from website to print marketing, swag, and everything in between.

“From our very first conversation, the energy and authenticity alone proved I was in the right place. This personal and professional journey was more than I could have asked for. Now, when I look at my logo, I see a future full of possibilities!”

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Challenge

Launch an unknown brand from scratch for a teacher-turned-mom-turned-certified coach in the crowded life coach market.

Solution

Collaborate with Lori to define her brand’s mission, vision, and values. Develop a unique visual identity, including a distinctive logo with a sunrise-sunset-hued color palette and social strategy that positions Lori as her clients’ guiding light.

Results

Lori’s brand now stands out with a distinct identity and engaged audience, with nearly 17,000 engaged followers and millions of views on Instagram. Initially shy on camera, Lori—and her vibrant social presence—now inspire her wide audience to take action in their own lives. Plus, her entire visual communication system allows her to communicate with confidence whether she’s speaking to schools, teens, or adults from website to print marketing, swag, and everything in between.

“From our very first conversation, the energy and authenticity alone proved I was in the right place. This personal and professional journey was more than I could have asked for. Now, when I look at my logo, I see a future full of possibilities!”